How many women, out shopping for a new wardrobe for the office, would venture into a men’s shoe shop and settle for a pair of lace up brogues in a size small enough to fit their feet comfortably? It sounds like a crazy scenario, when we know there are hundreds of fashion brands offering shoes that are designed and styled to suit and fit women’s feet.
This is an everyday experience for most women working in jobs in sectors such as industry or engineering where their feet need to be protected from possible injury. Rather than footwear designed to meet their size and shape, women are offered small size men’s clothing and footwear that are ill-fitting, uncomfortable and potentially hazardous.
The importance of quality footwear: The right tools for the job
Dr. Martens, the iconic footwear brand, recognised this as a serious issue for many working women and when we teamed up with them earlier in the year for the #WorkDifferent social media campaign you told us that the issue of badly fitting PPE (Personal Protective Equipment) continues to be a real issue.
Many of our readers tweeted their experiences of having to make serious adjustments to men’s size coveralls to prevent tripping up and stuffing tissue into the toes of their work boots in an attempt to get them to fit. Dr. Martens acknowledged that the modern workplace is a constant challenge – individual and team performance rely on having the right tools for the job, and quality safety footwear is one of those.
Introducing the Industrial Women’s collection
So, in early 2018, when Dr. Martens launched their own Industrial Women’s collection, giving women a choice of protection, style and comfort with no compromise on quality or safety, we were proud to partner with them. Through the Twitter campaign we found three Dr. Marten’s Industrial Champions. Step forward Jessica Tabibi, Carlene Brooks and Emily Hayden.
Dr. Martens has a heritage of shoe-making expertise ensuring that durability, protection and performance remains the clear focus within the safety footwear offering. With the introduction of its Women’s Industrial collection, it has introduced iconic styling to a range of work boots that deliver maximum safety functionality for all women in the workplace.
With International Women in Engineering Day just around the corner we wanted to remind you that it’s OK to be proud to #WorkDifferent – manual work isn’t just a ‘man’ thing and Dr. Martens wants to champion women in industry and offer them footwear that fits correctly and keeps them safe at work. Womanthology readers are serious about their jobs and so they are also serious about their choice of footwear.
Check out the Women’s Industrial collection here: https://www.drmartens.com/uk/c/industrial-womens