Ben Carter is Marketing Director of notonthehighstreet.com, one of the UK’s fastest growing e-commerce businesses. He is responsible for developing and executing the marketing strategy across all paid, owned and earned channels as the company embarks on its next phase of growth.
Many mums-to-be find asking for a seat on the Tube difficult. The Baby on Board badge is designed to help other passengers identify pregnant women who may need a seat. The badges aim to combat any awkwardness that may be felt when asking someone to give up their seat.
Announcing our Baby on Board sponsorship
We are incredibly excited to announce our partnership with TfL [Transport for London] on the sponsorship of the Baby on Board badge. Since the initiative was launched back in in 2005, the iconic badge has proved to be a huge success and we’re thrilled to be a part of plans to further drive this success forward.
Many mums-to-be find asking for a seat on the Tube difficult. The Baby on Board badge is designed to help other passengers identify pregnant women who may need a seat. The badges aim to combat any awkwardness that may be felt when asking someone to give up their seat. It also lets passengers in priority seats know when they should give them up.
As a company founded by two female entrepreneurs and with a large female employee and customer base, we recognise that being a mum-to-be is a special and important time for any woman and understand the value and benefit that Baby on Board offers expectant mothers.
What’s on offer
The sponsorship will mean that the Baby on Board badge will now also come with a dedicated notonthehighstreet.com catalogue packed with ideas on everything from announcement cards and original keepsakes, to nursery accessories and more.
The catalogue also features hints and tips on travelling on the network, ideas for great places to visit in London with babies and young children, and offers a 10% discount on the notonthehighstreet.com website.
http://www.notonthehighstreet.com/
https://twitter.com/notonthehighst
https://www.facebook.com/notonthehighstreet
https://www.pinterest.com/notonthehighst/
https://www.youtube.com/user/notonthehighstreet
For more information about the Baby on Board scheme, please click here.
