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How public affairs can help to accelerate diversity in the transport industry by connecting people and policymakers – Jo Field, Founder and Executive Director, JFG Communications

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Jo Field is the founder and executive director of JFG Communications, a new communications, engagement and public affairs consultancy, specialising in transport, infrastructure and gender diversity. Before this, she was Head of Campaigns, Communications and Engagement at Transport for London (TfL). A passionate campaigner for diversity, Jo is External Relations Chair of WTS (Women’s Transportation Seminar), the professional network for women in transport, and she was named FTA Everywoman in Transport and Logistics Industry Champion earlier in 2016.

Jo Field - JFG Communications
Jo Field

“…My four-year-old son was talking recently about the ‘men’ digging up the road. When I suggested there might be women too, he said: “No Mummy, women don’t do those jobs.” My son is not getting these ideas from me, but he is forming stereotypes based on what he is seeing in the world around him…” 

Connecting people and policymakers

I’m proud to be a public affairs professional as I believe public affairs can be a force for good and can make a real difference to people’s lives.

London‘Public affairs’ is a term used to describe an organisation’s relationship with stakeholders. These are individuals or groups with an interest in the organisation’s affairs, such as politicians, civil servants, customers and local communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions and the media.

The role of public affairs professionals is to come up with innovative and creative ways to connect people and policymakers and providing that creative spark to help companies achieve their goals.

As a public affairs professional, I know that what we do matters. An important part of our role is connecting people and policymakers. We help decision makers to hear the voices of the people their decisions will directly affect. Ultimately, it adds up to better, more informed policy decisions being made.

Challenge and influence

My experience as a woman in a senior role within the transport sector has shown me we need to do more to challenge and influence the decisions being made that impact equality and diversity – in our industry and beyond.

Baby buggyAn example of this is when I oversaw the creation of the UK’s first Buggy Summit. This brought together buggy manufacturers, retailers, parents groups, wheelchair users and industry experts to discuss the hot topic of the conflict that sometimes happens between buggy and wheelchair users over the priority spaces for wheelchairs on London’s buses.

By giving each group a seat at the table, all sides were able to discuss their personal experience and ultimately, feed back to the policy makers who make the decisions affecting their everyday lives.

Campaigning for change

The issue closest to my heart is gender equality and campaigning for a more diverse transport workforce.

Jo Field - JFG Communications
Jo speaking at the launch of the All-Party Parliamentary Group (APPG) for Women in Transport in London

Personally, I have experienced a lack of diversity at first-hand throughout my career. However, the catalyst for making a personal commitment to campaign for change came after the birth of my second child. After two pregnancies and maternity leaves in quick succession, my confidence dipped and I didn’t feel I was operating at my best. As a woman in a senior leadership position, this was tough.

I realised that although there are some fantastic female role models and leaders in the transport industry, there are not nearly enough of them. This inspired me to take action and campaign for improved diversity in the sector, as well as reaching out to encourage more young women and girls to consider transport careers.

As part of my work to attract and retain women in transport I have mentored young people, delivered talks and social media campaigns to encourage young women in particular to join the industry.

Addressing women’s under-representation in transport

Houses of Parliament, LondonMy passion for improving diversity in the transport industry inspired me to work with WTS (Women’s Transportation Seminar) to build support among parliamentarians to set up the first ever All-Party Parliamentary Group (APPG) for Women in Transport. After a successful launch in Parliament in July, it is great to see women’s under-representation in transport now moving up the Government’s agenda as a result of the influence of a public affairs campaign in action.

While we are beginning to see an improvement in the diversity of the transport workforce, there is still a huge amount of work to do, much of it related to cultural change. There is a real challenge not only to inspire the next generation of women to join the industry but also to keep them, and to retain the current female workforce.

“No Mummy, women don’t do those jobs.”

Road repairWe all know that gender stereotypes are formulated from a young age – research suggests around five to seven years old, but I think it’s even earlier.

My four-year-old son was talking recently about the ‘men’ digging up the road. When I suggested there might be women too, he said: “No Mummy, women don’t do those jobs.” My son is not getting these ideas from me, but he is forming stereotypes based on what he is seeing in the world around him. That’s why it is so important for children and young people to have visible female role models at all levels, in all professions.

Addressing the infrastructure skills gap

The next meeting of the APPG for Women in Transport will look at how breaking down gender stereotypes and encouraging more young women to study science, technology, engineering and maths could be key to addressing the infrastructure skills gap – predicted by Government to be around 55,000 workers by 2020.

That’s why I believe everyone in the transport industry – and beyond – has a responsibility to make a difference to diversity within their sector. This could include getting more involved in public affairs and working with campaign groups, or simply taking a good look at what you could do to deliver improvements within your own company. Lots of small efforts collectively add up to big change. Don’t underestimate the impact you can have.









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