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Senior women on board: Introducing Hilary Cross, the British Council’s new Director Strategy and Engagement


Hilary Cross has been appointed by the British Council as Director Strategy and Engagement. Previously, Hilary led Macmillan Cancer Support’s marketing, communications, policy and public affairs functions, during which time Macmillan became the UK Brand of the Year. Prior to this she worked in a press role at the NSPCC.

Hilary Cross
Hilary Cross

On Wednesday 2nd December the British Council announced the appointment of Hilary Cross as its new Director Strategy and Engagement, with overall responsibility for the strategic direction of the British Council’s marketing, communications and external relations. Reporting to the Chief Executive, she will sit on the British Council’s Executive Board and will join the organisation in January 2016.

Hilary Cross – Director Strategy and Engagement appointment

I am extremely thrilled to be joining the British Council at a time when the impact and influence of cultural relations is becoming increasingly important across the world.

Working with my senior colleagues and my team I look forward to further demonstrating the positive difference that the British Council makes to the stability, security and influence both of the UK and the countries in which it operates.






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